1/12/2024 0 Comments King candy crush saga gameKing’s stock rose 14.8 per cent to just below Activision’s $18 a share offer as investors resigned themselves to accepting a bid that is 20 per cent below the price at which the company went public last year.īeloved by commuters around the world, Candy Crush has enjoyed unparalleled popularity but despite the subsequent success of its Bubble Witch and Farm Heroes franchises, King is still looking for a new hit to make up for the ageing puzzle game’s waning income.Īt a time when Activision’s games such as Call of Duty for consoles, including Microsoft’s Xbox and Sony’s PlayStation, make up the majority of its revenues, the company is paying a huge sum for one of the largest communities of mobile gamers in the world. Shelling out $5.9bn for the game-maker could prove cheap and strategic Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.Īctivision Blizzard is to pay $5.9bn to acquire King Digital Entertainment, the London-based group behind the hugely popular Candy Crush Saga mobile games, in the gaming industry’s biggest deal since Microsoft bought Minecraft last year.Īctivision’s shares initially opened lower on Tuesday morning after the deal was announced as some analysts questioned the logic of a deal with King, whose main asset, Candy Crush, has been in decline for the last few quarters.īut the stock later rallied and was 3.6 per cent higher by close of trading in New York, taking the California-based company to a new all-time high of $35.82.
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